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SEO Ranking Factors to get you moving in 2018
SEO Factors to get you moving into 2018


We have put toghether over 40 Ranking factors to get your site to the next level in 2018. We would love to hear your comments; let us know if there is anything left out.

These are just some of the ranking factors we use in our strategies within our SEO Agency in Belfast, Northern Ireland


  1. HMTL errors / W3C validation – Bad coding with errors is a result of a poor quality site which is seen down by Google.


  1. Affiliate Links – Affiliate links may not have a direct impact on your Google rankings. If you, however, have filled your website with it, Google may be forced to look at other good signals just to make sure you are not a bad affiliate site.


  1. Domain Authority of a Page Host – Links coming to and from the website should have a high authority score. Higher authority score means goof ranking.


  1. Page’s PageRank – Does not make perfect sense, but the fact is that pages with higher PR rank are seen with good eyes..


  1. Length of URL – Extremely long URL can dampen your chances of being visible to search engines.


  1. Path to URL – A webpage with a link on the homepage will likely get a slight boost than others that are farther away.


  1. Human editors – While it has never been confirmed, it is believed that Google has registered a patent for a system that gives humans the opportunity to influence the SERPs.


  1. Page category – Page category is considered a major signal for ranking. Avoid filing your page under a less related category as it is looked down by Google.


  1. WordPress tags – Tagging one content with another is a major ranking factor. The content on wordpress should be linked from one piece to another.


  1. Keyword in URL – A vital relevancy signal worthy of note


  1. URL string – Google reads further classes in a URL string thereby giving it an idea of what the webpage is all about.


  1. References – Citation of References, just the way it is done in the research papers, is an indication of quality. This is a subject where authoritative sources and expertise are essential. Nevertheless, Google has said that they do not make use of external links for ranking purposes.


  1. Numbered lists and bullets – Numbered lists and bullets help break your content into smaller units, making it easy for readers to understand. Google likely prefers content with numbered list or bullets since they are user-friendly.


  1. Priority to a page in sitemap – The priority to a webpage given through sitemap.xml file can affect rankings.


  1. Too many outbound links – The quality rater document says it all; some web pages have more than required links for making the page obscure and creating a distraction from the primary content.


  1. The number of other keywords that Page Ranks for – Another sign of quality is the ranking of webpages for different keywords.


  1. Page age – Preferance is given to the content quality and frequency of updation of a page. It is quite possible that Google may give importance to an old updated page rather than a newer page.


  1. User-friendly layout – Great page layouts determine the visibility of your content.


  1. Parked document – After an update in 2011, Google started looking down at parked domains. They are considered as a low quality trick and not considered important for ranking.


  1. Useful content – According to Jarred Carrizales (Backlink reader), Google may likely differentiate between helpful content and quality content.


  1. Content provides value and unique insights – Search engines are mostly unhappy with sites that do not add anything new to the web.


  1. Page with “Contact Us” information – Keep the contact details updated. Old contact details that do not work are looked down by Google.


  1. Trust Rank –TrustRank is a critical ranking factor. It is determined by the number of links that one has to click to reach a particular page on the website.


  1. Architecture of the Website – A good organized websites with easy user-interface is looked up by Google.


  1. Updates on a website – Google considered site freshness as an important factor for ranking. So keep on adding quality updates to the site.


  1. The number of pages – Keep less webpages for better authority score.


  1. Clear sitemap – For better indexing, the website should have a clear sitemap.


  1. Uptime of a website – Too much downtime resulting from server or maintenance issues is not suitable for ranking.


  1. Location of the server – The location of your servers can affect your site’s rankings.


  1. SSL certificates – SSL certificates and HTTPS are highly used by google as a ranking factor.


  1. Terms of service and privacy pages – Both these pages give a hint to Google that the said website is trusted.


  1. Duplicate Meta information on-site – Having the same Meta information on your website may reduce the visibilioty of page.


  1. Breadcrumb navigation – This is a user friendly way of structuring a site, allowing search engines as well as users to know exactly where they are hovering on the website. Hence, some website owners claim it as a ranking factor.


  1. Mobile optimized – It is important to build a website keeping in mind that people access internet more on mobiles and tablets rather than a laptop. So the designer should use tags that make a website it mobile friendly which also increases the loading speed on the mobile.


  1. YouTube – Google is undoubtedly favoring YouTube videos, maybe because Google is the owner.


  1. User friendliness – when websites are difficult to move around, their ranking is negatively affected by reducing bounce rate, time spent on site and pages viewed. This may be a separate algorithmic factor but an important one.


  1. Use of Google webmaster and Google analytics tools – Some assume that these two addons are going to improve the page’s indexing. They could also affect the rankings by providing Google with enough meat to work with (for instance, more precise bounce rate)


  1. Users review/site reputation – Sites on a review site like RipOffReport.com also play an influential role. Who is reviewing and what and how the website is being reviewed plays an important role.
  2. Domain age Linking – Backlinks from old domains are likely to be more potent than that of newer domains.


  1. Linking Root Domains Number – The number of domains referred is an important relevant ranking factors used by Google’ algorithm.

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