Search Engine Optimisation – Introduction (1 day)

£195.00 £165.00 exc. VAT

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SKU: Digi-SEO Category: Tags: , ,

Description

This BigRockDesigns’ SEO course will help businesses of all sizes achieve maximum visibility on search engines like Google. Planning a long-term SEO strategy, we will consider tips for evaluating and optimizing your site and best practice on setting up analytics to track before-and-after results. We will demonstrate how to acquire local citations and how to get accurately listed in key Internet directories.

You’ll also learn specific SEO tips for e-commerce, local search and mobile audiences to expand your reach. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a geographical level, this is the course for you.

This course can be successfully completed by anyone with a standard level of ICT knowledge and skills.

Outline

  • The Complete Guide to SEO
  • Page Speed
  • Mobile-Friendly Websites
  • Data & Analytics
  • Webpage Optimization
  • Content & Keywords
  • Importance of video in your strategy
  • Long-Tail Keywords
  • Rank Checking & Organizing Your Post Ideas
  • Backlinks
  • High SEO Visibile Backlinks
  • Even More Backlinks
  • Social Media That Google Loves
  • Google+
  • Facebook
  • Pinterest
  • Twitter
  • Summary

 

New Skills

You will have the ability to*

  • Find keyword research resources
  • Configure Google Search Console
  • Interpret Google PageSpeed Insights
  • Generate a site map using Screaming Frog SEO Spider
  • Measure keyword competitiveness

*These are some examples of skills demonstrated. For a full list, take a look at our PDF on the Description tab.

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