Marketing for Web – Master

£340.00 £255.00 exc. VAT

Course Enquiry
SKU: marketing-web-master Category:

Description

Our BigRockDesigns Marketing for the Web course combines the main features of Facebook, YouTube, Email Marketing and Instagram. We have created 4 half day course which bring the best features of these titles together to help take your web marketing to the next level

Facebook for Business
In this BigRockDesigns’ course learn how to use Facebook for business. We will demonstrate how to build your company profile in a way that promotes your brand. We will provide tips to craft and post interesting content, and identify winning strategies for building and maintaining your Facebook community.

YouTube Video for the Web
learn how to market, view, upload, and share videos on YouTube. We will demonstrate how to set up your account, build a following, promote your videos on Facebook and Twitter;

Email Marketing with MailChimp
Learn how to set up a free MailChimp account and add new or existing subscribers, and use list segments and groups to target your messaging for different types of audiences. We show how to use email templates to create engaging newsletters, and interpret the results after your send. Plus, tips on how to grow your lists and get subscribers to open your emails and respond to calls to action. Instagram for Business

Instagram for Business
We will demonstrate Instagram promotional techniques, how to gain followers, comments, and likes for your business or personal brand. On course completion you will have the valuable skills that will help you effectively build a strong community of Instagram followers

Outline

Facebook for Business (1/2 day course)
Objectives
Facebook for business
Building your Page
Building your audience
Activating your audience
Interacting with your audience
Promoting your business on Facebook
Understanding Insights
Finding content
Creating Facebook competitions
Creating graphic designs
Social Media and Email Marketing
Summary

YouTube Video Marketing (1/2 day)
Introducing YouTube
Finding and Watching Video
Joining the YouTube Community
Developing Video Content for YouTube
Understanding Video Technology for YouTube
Sharing YouTube Videos
Doing More with YouTube Video

Email Marketing with MailChimp
(1/2 day)
Using email in your marketing mix
Building an Email List
Designing an Effective Marketing Email
Making Your Email Content Valuable
Creating Effective “From” Addresses and Subject Lines
Combining Email with Social Media and Mobile Devices
Maximizing Your Email Campaign Results

Instagram for Business (1/2 day)
Introduction
Why should you be using Instagram
Creating your Instagram brand
Building Your Accounts Foundation
Content creation
Attracting the right followers
Converting your leads into sales
Analyze Your Results
Summary

New Skills

You will have the ability to*:

Facebook
Building your Page
Building your audience
Activating your audience
Interacting with your audience
Promoting your business on Facebook
Understanding Insights

YouTube
Joining the YouTube Community
Developing Video Content for YouTube
Understanding Video Technology for YouTube
Sharing YouTube Videos

Email Marketing
uilding an Email List
Designing an Effective Marketing Email
Making Your Email Content Valuable
Creating Effective “From” Addresses and Subject Lines

Instagram
uilding Your Accounts Foundation
Content creation
Attracting the right followers
Converting your leads into sales
Analyze Your Results

*These are some examples of skills demonstrated. For a full list, take a look at our PDF.

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