We demonstrate how MailChimp, the email marketing platform, can work for you. Learn how to set up a free MailChimp account, add new or existing subscribers and use list segments and groups to target your messaging for different types of audiences. We show how to use email templates to create engaging newsletters and interpret the results after you send. Plus, we provide you with tips on how to grow your lists.
This course can be successfully completed by anyone with a standard level of ICT knowledge and skills.
You will have the ability to*:
– build an email list
– offer incentives to increase signups
– edit and modify a template
– combine email with social media and mobile devices
– automate your email marketing
*These are some examples of skills demonstrated. For a full list, take a look at our PDF download.