Google Analytics (1/2 day)

£125.00 £85.00 exc. VAT

Course Enquiry

Description

Learn how your content is performing: Google Analytics is the standard for web analytics and provides the means to track, analyze and report on site visits, marketing goals and ad revenue generated from your site. In this BigRockDesigns’ course we will demonstrate how to use Google Analytics to measure traffic ad performance, ROI and conversions, plus understand how people use your website. This course covers functionality, from account creation to reporting fundamentals, and explains how to read insights from the vast array of data available.

This course can be successfully completed by anyone with a standard level of ICT knowledge and skills.

Outline

What Is Web Analytics?

Google Analytics Fundamentals

Understanding accounts and profile administration

Detailed Reports

Visitor and Audience Reports

Advertising Reports

Traffic Sources and Channel Reports

Behavior and Content Reports

Conversions

Summary

New Skills

You will have the ability to*:
– Understanding who is visiting a site
– Analyzing location and geographic data
– Using language identification to segment users
– Differentiating new users and returning users

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