Learn how your content is performing: Google Analytics is the standard for web analytics and provides the means to track, analyze and report on site visits, marketing goals and ad revenue generated from your site. In this BigRockDesigns’ course we will demonstrate how to use Google Analytics to measure traffic ad performance, ROI and conversions, plus understand how people use your website. This course covers functionality, from account creation to reporting fundamentals, and explains how to read insights from the vast array of data available.
This course can be successfully completed by anyone with a standard level of ICT knowledge and skills.
What Is Web Analytics?
Google Analytics Fundamentals
Understanding accounts and profile administration
Visitor and Audience Reports
Traffic Sources and Channel Reports
Behavior and Content Reports
You will have the ability to*:
– Understanding who is visiting a site
– Analyzing location and geographic data
– Using language identification to segment users
– Differentiating new users and returning users