Digital Marketing Master (5 days)

£695.00 exc. VAT

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SKU: Digi-MarketMaster Category: Tag:

Description

Our Digital Marketing Master course encompasses SEO, WordPress, Email Marketing, Google AdWords & Analytics and Social Media. It demonstrates how to promote your company’s brand, increase sales, drive traffic to a site and engage with customers using today’s primary social networking tools.

Day 1 – Video Marketing With YouTube

Learn how to market, view, upload and share videos on YouTube. We will demonstrate how to set up your account, build a following, promote your videos on Facebook and Twitter and provide you with the best techniques to shoot and edit film specifically for a YouTube audience.

Day 2 – Search Engine Optimisation (SEO)

Discover what SEO is and how to use it to increase website visibility to search engines, attracting the right traffic to the right pages on your site. Gain those vital citations and learn how to develop a strategy to attract users to your site.

Day 3 – Email Marketing with MailChimp

Improve email marketing campaigns by building a quality subscriber list; maintain company brand and reputation by complying with spam laws; create valuable email content and ensure emails are branded consistently.

Day 4 – Google AdWords & Analytics (Belfast only)

Get the most value from your Pay-Per-Click (PPC) spend; learn how to choose the best keywords; write great ad copy and measure the effectiveness of your ads on the leading PPC platform.

Day 5 – Social Media Strategies (Belfast only)

Promote your company’s brand, increase sales, engage customers and drive site traffic using Facebook and Twitter. Social media marketing and the basics of creating a successful online presence are covered.

Outline

SEO
Introduction
Google Search Console
Google PageSpeed Insights
Using Screaming Frog SEO Spider
Google Keyword Planner
Google Structured Data
Find the Rich Resources of Keywords
Managing Keyword Data for Maximum Insights
Find Searcher Intent from Keyword Searches
Adding Three-Dimensional Keyword Data
Apply Keywords to Your Website
Summary

YOUTUBE VIDEO MARKETING
Finding and Watching Video
Joining the YouTube Community
Developing Video Content for YouTube
Understanding Video Technology for YouTube
Compressing and Uploading Videos for YouTube
Sharing YouTube Videos
Doing More with YouTube Video
Summary

EMAIL MARKETING WITH MAILCHIMP
Using email in your marketing mix
Building an Email List
Designing an Effective Marketing Email
Making Your Email Content Valuable
Creating Effective “From” Addresses and Subject Lines
Combining Email with Social Media and Mobile Devices
Maximizing Your Email Campaign Results
Getting Started with MailChimp
Introducing MailChimp
Creating and Sending Campaigns
Working with Sign-Up Forms
Working with Subscriber Lists
Engaging Your Subscribers
MailChimp Paid Account Features
Summary

ADWORDS & ANALYTICS
Getting to Know AdWords
Getting Started
Researching Keywords
Creating Your First Search Campaign
Creating Your First Ad Group
Understanding Quality Score
Tracking Ad Performance
Using Display Ads in Remarketing Campaigns
Leveraging Video Advertising

ANALYTICS
What Is Web Analytics?
Google Analytics Fundamentals
Understanding accounts and profile administration
Detailed Reports
Visitor and Audience Reports
Advertising Reports
Traffic Sources and Channel Reports
Behavior and Content Reports
Conversions
SOCIAL MEDIA STRATEGIES
Facebook for Business
Building Your Page
Building Your Audience
Activating Your Audience
Advanced Facebook Posts
Interacting with Your Audience
Promoting Your Business on Facebook
Understanding Insights
Advanced Page Features
Managing Pages on the Go
Integrating with Other Social Apps
Twitter for Business
Creating an Effective Profile
Connecting
Tweeting
Lead-Generation Techniques
Outreach
Advertising
Managing Your Daily Efforts
Marketing Tips
Summary

New Skills

SEO
Create an SEO strategy that works
Effective key word research
Fix Internal SEO issues
Learn key factors of external SEO
Interpret the Google Search Console

YOUTUBE VIDEO MARKETING
Keyword research for videos
Optimise your video for maximum online impact
Recording tips and techniques
Understanding video analytics
How to engage with your customers

EMAIL MARKETING WITH MAILCHIMP
Erin design considerations
Dos and donuts for effective email marketing
Erin design considerations
Legalities of email marketing
Analysing your email analytics

ADWORDS & ANALYTICS
Set up your analytics accounts
Analyse your analytics data
Trouble shoot issues
Implement latest techniques
Scale your analytics for success

SOCIAL MEDIA STRATEGIES
Create your strategy
Take home actionable tasks that work
Achieve optimum engagement
Convert visitors into customers

Testimonial

“BigRockDesigns delivered a very comprehensive course on Adobe InDesign for staff and student officers within Queen’s Students’ Union. We were extremely impressed at the level of knowledge we reached during the two-day course. The course proved to be enormously beneficial, fun and tailored to our needs..”
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