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Google Ads – Introduction / Intermediate

Get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform.

google ads training course
Certification:
CPD
Level:
Introduction / Intermediate
Course Type:
Office Hours
Categories:

Course Schedule

Start Date

End Date

Start Time

End Time

Location

Price

Contact

02-09-2019

02-09-2019

09:30

12:30

Cork

€175

features
description
curriculum
certifications
Reviews
faq
Google Ads – Introduction / Intermediate

Get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform. This BigRockDesigns’ course explains the PPC landscape and shows how to use Google Ads to get more clicks, conversions and ultimately more return on your investment in search advertising. This course explains the best practices for setting up your account and offers advice on keyword research, bidding strategies, the Quality Score, conversion tracking and campaign optimisation.

Modules

  • - Getting to Know Ads
  • - Getting Started
  • - Researching Keywords
  • - Creating Your First Search Campaign
  • - Creating Your First Ad Group
  • - Understanding Quality Score
  • - Tracking Ad Performance
  • - Leveraging Video Advertising
  • - Summary
Course Exam & Certificates
CPD - Continuing Professional Development

Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.

BigRockDesigns' Certificate of Completion

Certificate of Completion presented to all learners who have completed our courses.

Reviews

William Clooney

Graphic Design Manager at Chain Reaction Cycles

Really enjoyed the course with the guys at BigRock. We gained a very detailed insight into Analytics and AdWords. Great to be able to make sense of the data.

FAQ
Do I need a Google Ads and/or Analytics account before the course?

Not essential, but you will get a lot more from the course if you can follow along with your own data.




Reviews

William Clooney

Graphic Design Manager at Chain Reaction Cycles

Really enjoyed the course with the guys at BigRock. We gained a very detailed insight into Analytics and AdWords. Great to be able to make sense of the data.



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