With the advent of social media sites, many marketing companies are thinking that email marketing should be stopped and replaced with some other marketing strategy. This is not true as email is one of the most effective methods for building traffic with an astonishing variety of demographics.
Email marketing cannot be ignored if you want to reach more and more people for successful conversions. Here are the top ten tools for email marketing:
SumoMe does not only provide the facility to manage the mailing list, but also site management and lead generation service. This tool can be clubbed with other major mailing list managers like MailChimp, GetResponse, Active Campaign, Mad Mimi, Constant Contact, etc
Limited features of SumoMe are available for free, but of you want to enjoy the full benefits, go for the full version which starts at a rent of $29 per month. Plans also vary according to the traffic that your website is getting.
MailChimp is the most popular platform for managing a mailing list. But it has a little drawback that it does not offer a trial period. Also, the mailing list should have up to two thousand subscribers. But still, this tool is in high demand just because it shows really good results.
MailChimp is keeping up with time with built in photo editor, drag and drop building tools and selection of email opt-in forms. Apart from this, it effortlessly gets integrated with CRM. All this is in the free version!
And if you want to access some more powerful features, just $10 per month can do that for you.
Campaigner is a tool that looks plain and simple with not many facilities, but once you get to know this tool you will realize how much it has to provide. The tracking option in campaigner is a great addition to your marketing management. The user interface is designed in such a way that you can easily customize options according to industry, themes, etc to get a fresh campaign out of the door fast.
The best thing about campaigner is that the emails make its way to the inbox without any interference from the spam filter. Apart from this, it offers advanced segmentation and great mobile templates.
A free trial of 30 days is available and the plans start from $19.95 per month depending on the features that you want to use.
GetResponse is far more creative as compared to any other email marketing tools. Apart from a great focus on generating good leads, it also helps in building an inbuilt landing page. This makes it super easy to turn leads to conversions without changing platforms.
They provide a trial period of 30 days for all the powerful tools. For lead generation through basic newsletters, you can opt for a $15 per month plan, but if you want to go for a complete set of tools including webinars and analytics, go pro which is available for $49 per month. It’s worth a try.
Aweber’s popularity is strongly linked to the robust features it offers ranging from well-organized management of newsletters to integration in social media sites. Aweber has mobile apps to let you manage the email marketing anywhere anytime.
A one month test trial program lets you get a feel of all the features available. The pricing starts from $19 per month with up to 500 subscribers.
6) Constant Contact
Constant Contact is loved by many companies as it offers powerful drag and drop template builder with a generous template library and full social media integration. A much loved service as it has a feature of expert support.
Constant Contact offers a trial period of sixty days and the plans start at $20 per month.
7) Mad Mimi
Mad Mimi is a service that focuses on simplicity and offers everything from forms, themes, templates, streamlined tracking to effortless CRM and social media integration.
Mad Mimi is free for 100 contacts, but if you want to add more then you have to pay a minimal fee. The plans are quite reasonable.
Ontraport is really good for business and marketing automation. Whatever is mentioned in the above tools is just a beginning for Ontraport. Its entry level features even include SMS marketing automation as well as professional CRM.
Apart from this, you can enjoy the services like ROI tracker, split test landing pages, postcard automation, video hosting, online payment transfer and even partner management tools. The basic plan starts at $79 per month, but it’s worth going for this price as it offers many powerful features which are not offered by other tools. The pro plan costs $297 per month. But you get a 90 day money back guarantee in case you do not like the product.
ConvertKit contains some of the most powerful set of marketing tools which include blogging tools to help streamline your marketing campaign and unlimited inbuilt sign-up forms. Everything ranging from forms to emails to landing pages to courses is unlimited.
There is no free trial in ConvertKit and the plans range from $29 per month to $49 per month depending on the number of subscribers from 1000 to 3000. However, it offers 30 day money back guarantee.
10) Active Campaign
Active Campaign has a strong focus on CRM and sales campaign. It is a great email marketing choice as the tool offers marketing automation as well as detailed reports. Its simplicity makes it popular among beginners.
The plans start from $49 per month and you can also avail a discount of 15% if you opt annually. Otherwise, you can also go for a trial period of two weeks.
For a beginner, it is difficult to find the right tool. It all depends on your needs such as the size of your subscriber list. Every tool has a trial period or a money back guarantee which gives you a freedom to choose the right tool. In our BigRock Email Marketing Strategies course we explore techniques to get the best from which ever application you are using