This is our final Re-Purposing Content blog, where we’ll take a quick look at re-using your content in video format – whether as a video or a videographic.
If you’re happy to stand in front of a camera, creating a video using your original content as a ‘script’ could be for you. You’ll need a video camera obviously, and a good microphone (quality audio is key so check that your smartphone microphone is good enough). Buy an external microphone and use the MIC in port if necessary. Another really important element is lighting; try and use natural lighting as much as possible. Your light source (the sun, or the window if you’re inside) should always be behind or slightly to the side of the camera.
When making your video, whether you’re talking to camera or giving a voiceover, try not to read your original article word-for-word. You want to sound natural and an expert in your field. You might also consider getting a colleague/customer to join you for a conversation on-camera, where you solve their related problem.
This is also known as an animated infographic, so if you’ve already created one of those you’ve got something to get started on. Graphic design software such as Adobe Illustrator, or Digital Video software such as After Effects can be used, however if you’re unused to them, it could be very time-consuming to get up to speed. Consider hiring an expert on Upwork or Fiverr to help you out if that’s the case.
With YouTube claiming 1.5 billion users monthly (June 2017) you’ve got to get your content on it. YouTube is the second most popular website after Google in the UK (Alexa.com) so increase business internet traffic through links within videos and on your channel. On the channel you’re aiming for lots of engagement and frequent content uploads. Think about your SEO (Search Engine Optimisation) – Google rates videos very highly so quality content builds links to your website and improves its importance through ‘social signals’. When you get really into it, share your YouTube videos to your Twitter and Facebook accounts.
Now we’ve completed our Re-Purposing Marketing series, the question remains; what format will this be turned into next?!