Our course aims to develop practical, achievable skills for writing for online media, including keeping your content updated, writing at the right level for your audience and avoiding jargon.
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When writing for the web, it makes an enormous difference to think as your reader will; they skim and scan texts for the crucial information in the shortest time possible. Our course aims to develop practical, achievable skills for writing for online media, including keeping your content updated, writing at the right level for your audience, plus avoiding jargon. Thinking like this helps to improve the chances that customers will return to your site time and again.
Keen interest in writing high-quality content, plus a standard level of ICT knowledge and skills.
What is the target audience?
This course is ideal for: Social Media Marketers, Business Owners, Future Business Owners, Digital Marketers or Product owners who want to take their writing skills to the next level.
- - Write for fast reading
- - Reading age and tone
- - Skimming and Scanning
- - Using active language
- - Remove the sales pitch
- - Provide useful information and images
- - Manage the content you produce
- - Marketing with a Blog
- - Blogging marketing strategies
- - Blogging platforms overview
- - Summary
Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.
Certificate of Completion presented to all learners who have completed our courses.