Learn how your content is performing: Google Analytics is the standard for web analytics and provides the means to track, analyze and report on site visits, marketing goals and ad revenue generated from your site.
Learn how your content is performing: Google Analytics is the standard for web analytics and provides the means to track, analyze and report on site visits, marketing goals and ad revenue generated from your site. In this BigRockDesigns’ course we will demonstrate how to use Google Analytics to measure traffic ad performance, ROI and conversions, plus understand how people use your website. This course covers functionality, from account creation to reporting fundamentals, and explains how to read insights from the vast array of data available.
- - What Is Web Analytics?
- - Google Analytics Fundamentals
- - Understanding accounts and profile administration
- - Detailed Reports
- - Visitor and Audience Reports
- - Advertising Reports
- - Traffic Sources and Channel Reports
- - Behavior and Content Reports
- - Conversions
- - Summary
Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.
Certificate of Completion. Presented to all learners who have completed our courses.
Chain Reaction Cycles
Really enjoyed the course with the guys at Big Rock. We gained a very detailed insight into Analytics and AdWords. Great to be able to make sense of the data.
No essential, but you will get a lot more from the course if you can follow along with your own data.