Get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform.
Get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform. This BigRockDesigns’ course explains the PPC landscape and shows how to use AdWords to get more clicks, conversions and ultimately more return on your investment in search advertising. This course explains the best practices for setting up your account and offers advice on keyword research, bidding strategies, the Quality Score, conversion tracking and campaign optimisation.
- - Getting to Know AdWords
- - Getting Started
- - Researching Keywords
- - Creating Your First Search Campaign
- - Creating Your First Ad Group
- - Understanding Quality Score
- - Tracking Ad Performance
- - Using Display Ads in Remarketing Campaigns
- - Leveraging Video Advertising
- - Summary
Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.
Certificate of Completion. Presented to all learners who have completed our courses.
Chain Reaction Cycles
Really enjoyed the course with the guys at Big Rock. We gained a very detailed insight into Analytics and AdWords. Great to be able to make sense of the data.
No essential, but you will get a lot more from the course if you can follow along with your own data.