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Digital Marketing – Visual & Communication Certificate

This course encompasses SEO, Podcasting, YouTube Video Marketing, Writing for the Web, Facebook for Business, Pinterest for Business, Google Ads, Email Marketing and Instagram for Business.

digital-marketing-communication-visual-certificate training course
Certification:
CPD
Level:
Introduction / Intermediate
Completed Learners:
150+
Categories:
features
description
curriculum
certifications
testimonials
faq
Digital Marketing – Visual & Communication Certificate

Our Digital Marketing Communication and Visual Certificate course encompasses:

Day 1 – Search Engine Optimisation (SEO)

Discover what SEO is and how to use it to increase website visibility to search engines, attracting the right traffic to the right webpages. Gain those vital citations and learn how to develop a strategy to attract users to your site.

Day 2 – Podcasting (am)

Podcasting can be a cost-effective way to reach an audience, and it has seen increased interest in recent years. The use of podcasting allows you to get your niche content to the right people. In this BigRockDesigns’ course learn how to create a podcast to match your budget, plus learn how to record audio, conduct an interview, and more.

Day 2 – Video Marketing with YouTube (pm)

Learn how to market, view, upload and share videos on YouTube. We will demonstrate how to set up your account, build a following, promote your videos on Facebook and Twitter and provide you with the best techniques to shoot and edit film specifically for a YouTube audience.

Day 3 – Facebook for Business (am)

Promote your company’s brand, increase sales, engage customers and drive site traffic using Facebook. Social media marketing and the basics of creating a successful online presence are covered.

Day 3 – Writing for the Web (pm)

Develop practical skills for writing for online media, including keeping your content updated, writing at the right level for your audience and avoiding jargon. Thinking like this helps improve the chances that customers will return to your site time and again.

Day 4 – Pinterest For Business (am)

We explore business ready features such as: Rich Pins, how to set up your business Pinterest account, and how to set up boards and create Pins strategically. We also demonstrate how to create an ad campaign, build an audience, and measure analytics.

Day 4 – Email Marketing (pm)

Learn how MailChimp, the email marketing platform, can work for you. Learn how to set up a free MailChimp account, add new or existing subscribers and use list segments and groups to target your messaging for different types of audiences.

Day 5 – Google Ads (am)

Get the most from your Pay-Per-Click (PPC) spend; choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform. We explain the PPC landscape and demonstrate how to get more clicks, conversions and ultimately more return on your investment.

Day 5 – Instagram for Business (pm)

We will demonstrate Instagram promotional techniques, how to gain followers, comments, and likes for your business or personal brand. On course completion you will have the valuable skills that will help you effectively build a strong community of Instagram followers.

Modules

SEO
  • - Introduction
  • - Google Search Console
  • - Google PageSpeed Insights
  • - Google Keyword Planner
  • - Google Structured Data
  • - Find the Rich Resources of Keywords
  • - Managing Keyword Data for Maximum Insights
  • - Find Searcher Intent from Keyword Searches
  • - Adding Three-Dimensional Keyword Data
  • - Apply Keywords to Your Website
  • - Summary
PODCASTING
  • - Why you Should be doing Podcasting
  • - Strategies for Podcasting
  • - Determine your Podcast Approach
  • - Setting up Your Studio
  • - Podcasting Approach
  • - Editing a Podcast
  • - Compressing Podcast Files for Delivery
  • - Hosting Podcast Files
  • - Delivering the Podcast
  • - Conclusion
YOUTUBE VIDEO MARKETING
  • - Finding and Watching Video
  • - Joining the YouTube Community
  • - Developing Video Content for YouTube
  • - Understanding Video Technology for YouTube
  • - Compressing and Uploading Videos for YouTube
  • - Sharing YouTube Videos
  • - Doing More with YouTube Video
  • - Summary
WRITING FOR WEB
  • - Write for Fast Reading
  • - Reading Age and Tone
  • - Don’t Tease: What’s in It for Me?
  • - Front-Load Your Content
  • - Remove the Sales Pitch
  • - Provide Detailed Information and Useful Images
  • - Actively Manage the Information You Publish
  • - Marketing with a Blog
  • - Blogging marketing strategies
  • - Blogging platforms overview
  • - Summary
FACEBOOK FOR BUSINESS
  • - Facebook for Business
  • - Building Your Page
  • - Building Your Audience
  • - Activating Your Audience
  • - Advanced Facebook Posts
  • - Interacting with Your Audience
  • - Promoting Your Business on Facebook
  • - Understanding Insights
  • - Advanced Page Features
  • - Managing Pages on the Go
  • - Summary
PINTEREST FOR BUSINESS
  • - Introduction
  • - Pinterest for Business Features
  • - Setting Up Your Business
  • - Add Pinterest to your website
  • - Define your Pinterest Marketing Goals
  • - Advanced Pinterest Marketing Techniques
  • - Using Pinterest Ads and Promoted Pins
  • - Your first ad campaign
  • - Summary
GOOGLE ADS
  • - Getting to Know AdWords
  • - Getting Started
  • - Researching Keywords
  • - Creating Your First Search Campaign
  • - Creating Your First Ad Group
  • - Understanding Quality Score
  • - Tracking Ad Performance
  • - Using Display Ads in Remarketing Campaigns
  • - Leveraging Video Advertising
  • - Summary
EMAIL MARKETING
  • - Using email in your marketing mix
  • - Building an Email List
  • - Designing an Effective Marketing Email
  • - Making Your Email Content Valuable
  • - Creating Effective “From” Addresses and Subject Lines
  • - Combining Email with Social Media and Mobile Devices
  • - Maximizing Your Email Campaign Results
  • - Getting Started with MailChimp
  • - Introducing MailChimp
  • - Creating and Sending Campaigns
  • - Working with Sign-Up Forms
  • - Working with Subscriber Lists
  • - Engaging Your Subscribers
  • - MailChimp Paid Account Features
  • - Summary
INSTAGRAM FOR BUSINESS
  • - Why should you be using Instagram
  • - Creating your Instagram brand
  • - Building Your Accounts Foundation
  • - Content creation
  • - Converting your leads into sales
  • - Analyze Your Results
  • - Summary
Course Exam & Certificates
CPD - Continuing Professional Development

The Communication learning modules:- SEO, Podcasting, YouTube Video Marketing, Writing for the Web, Facebook for Business, Pinterest for Business, Google Ads, Email Marketing and Instagram for Business have been certified by CPD. Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.

BigRockDesigns Certificate of Completion

Certificate of Completion. Presented to all learners who have completed our courses.

Testimonials

Aoife Burns Marketing

Highly recommend both the WordPress introduction and the SEO course which were both extremely informative. Peter takes his time throughout the day and ensures you fully understand before moving on! I am now in the process of creating my own WordPress website and implementing the SEO factors. I will definitely be back for at least one more course! Thank you Peter & Caoimhe for all of your help so far!

Aoife Burns
Owner

Enviro Group

I went to Peter for wordpress training. I went into Peter with no understanding of wordpress. I now have created 3 websites from my training. Peter was excellent, providing regular assistance and advice after my training on how to build and improve my websites. Top Class.

Conor Darcy
Marketing Manager
FAQ
Should I have completed the Digital Marketing – Communication Award before doing this course?

No. This course is a combination of the Digital Marketing – Communication Award and a number of extra elements.

Is this course suitable for a beginer in Digital Marketing?

We believe beginners will get a great deal from our course; however some prior knowledge of Digital Marketing strategy would be a massive advantage.

Start Date

End Date

Start Time

End Time

Location

Price

Contact

11-03-2019

15-03-2019

09:30

16:30

Belfast

£525

06-05-2019

10-05-2019

09:30

16:30

Belfast

£525

24-06-2019

28-06-2019

09:30

16:30

Belfast

£525

19-08-2019

23-08-2019

09:30

16:30

Belfast

£525

14-10-2019

18-10-2019

09:30

16:30

Belfast

£525

09-12-2019

13-12-2019

09:30

16:30

Belfast

£525