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Digital Marketing – Master Course (6 weeks)

This course encompasses: Search Engine Optimisation, Podcasting, Youtube Video Marketing and Facebook for Business. It demonstrates how to promote your company’s brand, increase sales, drive traffic to a site and engage with customers.

digital-marketing-communication-award training course
Certification:
LinkedIn
Level:
Introduction / Intermediate
Course Type:
Evening

Course Schedule

Start Date

End Date

Start Time

End Time

Location

Price

Contact

08-10-2019

10-12-2019

09:30

16:30

Belfast

£395 +VAT

features
description
curriculum
certifications
Reviews
faq
Digital Marketing – Master Course (6 weeks)

Our Digital Marketing Communication Award encompasses:

Facebook for Business (8/10/19)

Promote your company’s brand, increase sales, engage customers and drive site traffic using Facebook. Social media marketing and the basics of creating a successful online presence are covered. Whether your marketing objective is to build awareness, create brand engagement or promote your business locally, this course gives you the techniques to increase sales via social marketing.

Email Marketing (22/10/19)

Learn how MailChimp, the email marketing platform, can work for you. Learn how to set up a free MailChimp account, add new or existing subscribers and use list segments and groups to target your messaging for different types of audiences.

Making Video on Mobile (5/11/19)

Our video recording course that provides the concepts and skills to create high quality videos with a smartphone. The course gives an overview of the basic concepts of video as well as the different phases for planning, recording and editing.

Instagram for Business (26/11/19)

We will demonstrate Instagram promotional techniques, how to gain followers, comments, and likes for your business or personal brand. On course completion you will have the valuable skills that will help you effectively build a strong community of Instagram followers.

Pinterest For Business (3/12/19)

We explore business ready features such as: Rich Pins, how to set up your business Pinterest account, and how to set up boards and create Pins strategically. We also demonstrate how to create an ad campaign, build an audience, and measure analytics.

Podcasting (10/12/19)

Podcasting can be a cost-effective way to reach an audience, and it has seen increased interest in recent years. The use of podcasting allows you to get your niche content to the right people. In this BigRockDesigns’ course learn how to create a podcast to match your budget, plus learn how to record audio, conduct an interview, and more.

 

Modules

PODCASTING
  • - Why you Should be doing Podcasting
  • - Strategies for Podcasting
  • - Determine your Podcast Approach
  • - Setting up Your Studio
  • - Podcasting Approach
  • - Editing a Podcast
  • - Compressing Podcast Files for Delivery
  • - Hosting Podcast Files
  • - Delivering the Podcast
  • - Conclusion
FACEBOOK FOR BUSINESS
  • - Facebook for Business
  • - Building Your Page
  • - Building Your Audience
  • - Activating Your Audience
  • - Advanced Facebook Posts
  • - Interacting with Your Audience
  • - Promoting Your Business on Facebook
  • - Understanding Insights
  • - Managing Pages on the Go
  • - Summary
PINTEREST FOR BUSINESS
  • - Introduction
  • - Pinterest for Business Features
  • - Setting Up Your Business
  • - Add Pinterest to your website
  • - Define your Pinterest Marketing Goals
  • - Advanced Pinterest Marketing Techniques
  • - Using Pinterest Ads and Promoted Pins
  • - Your first ad campaign
  • - Summary
EMAIL MARKETING
  • - Using email in your marketing mix
  • - Building an Email List
  • - Designing an Effective Marketing Email
  • - Making Your Email Content Valuable
  • - Creating Effective “From” Addresses and Subject Lines
  • - Combining Email with Social Media and Mobile Devices
  • - Maximizing Your Email Campaign Results
  • - Getting Started with MailChimp
  • - Introducing MailChimp
  • - Creating and Sending Campaigns
  • - Working with Sign-Up Forms
  • - Working with Subscriber Lists
  • - Engaging Your Subscribers
  • - MailChimp Paid Account Features
  • - Summary
INSTAGRAM FOR BUSINESS
  • - Why should you be using Instagram
  • - Creating your Instagram brand
  • - Building Your Accounts Foundation
  • - Content creation
  • - Converting your leads into sales
  • - Analyse Your Results
  • - Summary
MAKING VIDEO ON MOBILE
  • - Video Marketing Basics
  • - Structure a Video that Sells
  • - Plan Your Video
  • - Intro to Equipment
  • - Lighting Options
  • - Filming Yourself
  • - Shooting with a Smartphone
  • - Choosing the Right Microphone
  • - Basic Video Lighting: 3-Point Setup
Course Exam & Certificates
LinkedIn accreditation

Available to all learners who have completed this Digital Marketing course.

Reviews

Aaron Massey

Marketing Manager at Sherwood Systems

Fantastic training and facilities. Peter and the rest of the staff are really friendly and nothing is too much trouble. Would definitely recommend.

FAQ
Do I need any prior digital marketing experience?

This is not essential. This is the first of our digital marketing master courses, where the emphasis is primarily on communicating with your target audience.




Reviews

Aaron Massey

Marketing Manager at Sherwood Systems

Fantastic training and facilities. Peter and the rest of the staff are really friendly and nothing is too much trouble. Would definitely recommend.