Learn how your content is performing: Google Analytics is the standard for web analytics and provides the means to track, analyze and report on site visits, marketing goals and ad revenue generated from your site.
Get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform.
The techniques demonstrated show camera, lighting, and sound equipment, tips for getting great quality with your Smartphone. On course completion you’ll know how to plan and execute a professional production for an online video ad of any length or style.
We cover essentials for the SEO toolkit, such as Google’s Search Console, PageSpeed Insights and Keyword Planner. Gauge how your site is progressing, see how it compares against the competition and plan for measurable improvements.
We will demonstrate how to set up your account, build a following, promote your videos on Facebook and Twitter and provide you with the best techniques to shoot and edit film specifically for a YouTube audience.
Our course aims to develop practical, achievable skills for writing for online media, including keeping your content updated, writing at the right level for your audience and avoiding jargon.
The use of podcasting allows you to get your niche content to the right people. In this BigRockDesigns’ course learn how to create a podcast to match your budget, plus learn how to record audio, conduct an interview, and more.
Learn business ready features such as: Rich Pins, how to set up your business Pinterest account, and how to set up boards and create Pins strategically. We also demonstrate how to create an ad campaign, build an audience, and measure analytics.
Whether you’re just getting started on LinkedIn, or you’ve been on LinkedIn for several years, you will learn fantastic new strategies to get more connections and ultimately – more business.
We will demonstrate Instagram promotional techniques, how to gain followers, comments, and likes for your business or personal brand. On course completion you will have the valuable skills that will help you effectively build a strong community of Instagram followers.