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Case Study: Genie Insights does Web Design and SEO
SEO and Web Design

Learning Objective

Genie Insights contacted BigRockDesigns with a view to continuing professional development in WordPress and SEO for the launch of their new website; built entirely with the amazing xTheme. Genie Insights is a marketing consultancy company based in NI specialising in Transport and Logistics

Having a general understanding of WordPress and SEO, Laura from Genie Insights created a great website which is fully optimised with the main search engines.


Skills covered:


  • Purchase Hosting and Domain Name
  • Install and configure xTheme
  • Add Plugins to increase functionality
  • Construct an entire website using Cornerstone Page Builder
  • Publish the WordPress website



  • Optimise website for local SEO
  • Optimise website internally to increase visibility in the search engines
  • Develop link-building strategies
  • Develop technical SEO to improve load-time and visibility


Note from Laura

After many years working as an in-house Marketing Manager I decided to set up my own marketing business, Genie Insights Ltd, with the idea of providing marketing support to companies that don’t have the resources to employ their own full time marketing function.

The industry that I had come from was quite traditional in its approach to communications and so I realised that I had some personal skills gaps that I needed to address.  As well as this, I wanted to build my own website and wanted to learn the right way to do it, rather than trying to teach myself and finding things out the hard way.

I had previously participated in a Social Media training course with BigRockDesigns and so the company was my first preference for further training.

After just a one day WordPress training course I was able to build my own website entirely from scratch. Additionally, I have since worked on updating clients’ sites and have mentored two companies through the process of creating their own WordPress business websites.

I have also taken part in an SEO course with BigRockDesigns, and along with my own learning and research, now have an in-depth knowledge and understanding of SEO, which again I have used both for my own business and for my clients.

Prior to participating in the training with BigRockDesigns I had considered enrolling in a Digital Marketing diploma but couldn’t afford the long-term time commitment required. BigRockDesigns provided me with very comprehensive training, which equipped me with practical skills that I could put into practice immediately, so was perfect for my needs.


Genie Insights - marketing company


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