Thinking of creating a web site; this bigrockdesigns course is ideal for anyone who wants to get their site noticed. We will explain the essential tips on how to appear at the top of search results in Yahoo, Google, and other popular search engines. From purchasing placement to optimising keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site. We demonstrate how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site.
Course Outline
1. Introduction
What is Search Engine Optimizations?
What is Search Engine Marketing?
Target audience, goals, and skills required
Patience is a keyword to SEO success
2. Black Hat SEO/White Hat SEO
What is white hat SEO?
What is black hat SEO?
3. The Search Magician's Three Linking Rings
Searchers, search engines, and web sites
What kind of web theme are you?
4. The First Linking Ring: Know Your Searchers
Get inside the mind of the searcher
Secret searcher agent mind reading gizmo!
How searchers search (from broad to targeted)
The search needs of the searcher
See your site through your searcher's eyes
Searchers are not experts
Summary
5. The Second Linking Ring:
Know the Search Engines & Directories
Quick overview: how search engines crawl, index, and rank pages
Directory landscape
Search engine landscape
No search engine is an island
An SEO perspective of the major search engines and directories
Searching locally
Searching from mobile devices
6. SEO Tools: Browser Bars
Browser search tool bars
Google's search tool bar and page rank
7. SEO Tools:
Keyword Research/Project Management
Google's suggest, term tool, and AdWord's keyword tools
Keyword Tracker and Keyword Discovery
Yahoo's keyword selector and view bids tools
Reference and organization tools
SEO project management tools
8. SEO Tools: Links, KDA, and Rank Checkers
MarketLeap's tools
Enquiro's search engine intelligence tools
Bruce Clay's SEO toolset part 1
Bruce Clay's SEO toolset part 2
We build pages' neat-o back link checker tool
9. SEO Tools: Code Checkers, & Web Site Analytics
WC3 HTML code validation tool
Web site analytics tools
10. Keywords: The Golden Key to Outstanding SEO
Keyword research
Types of keywords
Stop words
Keywords' best friends are landing pages
Keywords and the long tail principle
Keyword competitive intelligence
Copyrighted material and cyber-plagiarism
11. Creating Search Friendly Web Sites
Putting it all together!
A trip to Los Angeles with web searchers, John and Julie
12. Before We Begin: Site Setup the Wrong Way
How not to set up a search friendly site
Spiders can't click, they're blind too!
Text! Text! Did I mention text?
13. SEO Hands-On:
Site Setup in a Search Friendly Way
Introducing Dreamweaver
Picking search friendly domain names
Dreamweaver setup
Search-friendly page titles
Search-friendly meta keywords and descriptions
Search-friendly body text
Search-friendly headings and specialized text
Search-friendly images
Search-friendly internal links
Search-friendly navigation
Search-friendly resources and site map page
Search-friendly landing pages
HTML code validation / KDA check
Summary
14. Optimised Web Pages:
Submitting and Monitoring Page Rank
Track and log submissions ahead of time
Using site operator to check for indexing
Submitting to search engines
Submitting to directories
Monitoring page the hard and easy way
15. Santa Monica Carousel Fan Web Site
How is it ranking in the SERPs?
16. Link Building: The Company You Keep
It's not who you know, it's who recommends you!
Hubs and authorities
Keyword rich anchor text is key
How to request inbound links
Add URL trick
17. Top Ten SEO Lists
Top ten SEO tips, tools, mentors, and resource lists!
18. Summary
who should do this course
This course is ideal for the intermediate learner who wished to develop their skills to a new level using CSS, accessibility tools and much more
