Course Duration
4 days
Course Level
L1
Social Media Master
In Social Media Marketing with Facebook, Twitter and Wordpress course we will demonstrate how to promote a company’s brand, increase sales, drive traffic to a site, and engage with customers using the primary social networking tools today, Facebook, Twitter and general SEO techniques and finally Wordpress. This EOS course will demonstrate not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing road to success. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, this EOS course dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.
In WordPress 3.0 Section We demonstrate how to use WordPress to create feature-rich blogs and web sites vital for developing a web presence and developing your brand. This course is everything a user needs to promote and market a web site for success
Course Outline
Section 1 - Search Engine Optimization Techniques
Introduction
- Getting Started on an SEO Program
- Understanding how search engines work
- What is SEO?
What are KeyWord Phrases
- Introducing keyword phrases
- The keyword research process
- Performing keyword research
- Winnowing out ineffective keyword phrases
- Performing additional keyword research
- Determining competitiveness of keyword phrases
Creating a Search-Friendly Site Structure
- What site architecture means to SEO
- Brainstorming main categories and subcategories for the web site
- Creating a keyword phrase-to-page map
- Using keywords in domain names and URLs
SEO in HTML Tags
- SEO in HTML tags
- Title tags
- Meta descriptions
- Header tags
- Anchor text
- Alt tags
- Writing effective title tags
- Writing meta-description tags
Writing Effective Web Site Content
- What good content is and why it’s needed
- The different types of content pages
- Using keywords in existing content
- Writing new content for users and search engines
Link Popularity and PageRank
- Understanding link popularity and why it’s important
- Introducing Google’s PageRank
- Knowing the best way to get links
Social Media Marketing and How It Works with SEO
- Introducing social media marketing
- Getting started with social media marketing
- Participating in social media communities
Measuring Your Success
- Why rankings are a poor measure of success
- Determining conversions and setting up goals in Google Analytics
- Measuring search engine traffic
- Measuring success beyond the search engines
Creating an Overall SEO Strategy
- Reviewing top techniques for SEO success
- Additional resources
- The future of SEO
Summary
Section 2 - Social Media Marketing with Facebook, Twitter and YouTube
Introduction
- Understanding online marketing
- Comparing Twitter with Facebook
- Preparing for online marketing
Twitter Basics
- Setting up your business account
- Creating a custom background
- Tweeting and following
- Following Twitter’s terms of service
Facebook Principles
- Setting up your personal profile
- Understanding Facebook
- Adding friends to your personal profile
- Using friend lists to control who sees what
- Customizing privacy settings
- Following Facebook’s terms of service
Twitter for Business
- Tweeting strategically
- Attracting followers
- Following the right people
- Getting retweeted
Searching for opportunities
- Cross-promoting your Twitter feed
Facebook Pages and Fans
- Introducing Pages
- Setting up a Facebook Page
Adding content
- Sending notes to fans
- Updating your fans
- Adding admins and editing settings
- Linking your blog feed to Facebook
- Adding apps to your Page
- Promoting your Page with events
- Promoting your Page with social ads
- Promoting your Page outside Facebook
- Measuring Page traffic
Facebook Groups and Members
- Introducing Groups
- Creating a Facebook Group
- Sending inbox messages to Group members
Summary
Section 3 - WordPress
Getting to Know WordPress
Getting Started with WordPress.com
- Setting up an account
- Setting up a new blog or web site
- Navigating the WordPress.com back end
Building a Profile
- Editing your profile
- Creating profile images with Gravatar.com
- Modifying personal settings
- Adjusting site settings to improve privacy and findability
- Advanced sharing options
Posts
- Understanding the difference between posts and pages
- Creating a new post
- Advanced text formatting in a new post
- Creating text links
- Adding images
- Adding images from URLs and external sources
- Adding categories, tags, excerpts, and other elements
Pages
- Writing a basic page
- Organizing page hierarchy
- Using page templates
Managing Images, Video, and Other Media
- Managing media from the Admin panel
- Managing Media Library assets from within posts and pages
- Inserting external media from YouTube and other services
- WordPress Settings
- Customizing the front page of a site
- Managing users
- Managing comments
- Creating ratings options
- Creating polls
The Appearance Tab
- Selecting a theme
- Understanding page widgets
- Creating custom sidebar widgets using text widgets
- Creating custom menus
- Using Typekit to integrate specialized fonts
Theme
- Changing the background
- Changing the header image
- Creating featured header images in posts and pages
- Using asides to create short posts
New Custom Themes
- Installing new themes from inside WordPress
- Troubleshooting when a custom theme crashes the site
Understanding the WordPress File Structure
- Working in the wp-content folder
- Manually installing themes and plug-ins
Basic Theme Hacks
- Introducing child themes
- Modifying a child theme
- Creating custom page templates
- Getting Readers
Creating user-friendly permalinks
- Setting up a WordPress site for search engine optimization
- Setting up and writing good content to get more readers
Summary
Course Schedule