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Bigrockdesigns Search Engine Optimisation Training Course Course Duration 1 Course Level 1
Course Schedule link

SEO

This BigRockDesigns course offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding must avoid "black hat" SEO practices to setting up a search-friendly site, this course is for you. We demonstrate how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site.

The Course will include Search engine optimization engine marketing. Getting to know your searchers, Search engine technology, getting Key Words to rank high in searches, Which Keyword combinations, variations, and stop words, How not to set up a site , Creating a search-friendly site, Submitting websites for search engine indexing, Building link relationships. The ideal course for anyone who want to get their site noticed on the web

Course Outline

Introduction

Our Sections

  • Search Engine Optimization?
  • Target audience, goals, and skills required
  • Patience is a keyword to SEO success

  Black Hat SEO/White Hat SEO

  • What is white hat SEO?
  • What is black hat SEO?

Linking Rings

  • Searchers, search engines, and web sites
  • What kind of web theme are you?

1st Ring -  Know Your Searchers

  • Know the searcher
  • Secret searcher agent mind reading gizmo!
  • How searchers search (from broad to targeted)
  • The search needs of the searcher
  • See your site through your searcher’s eyes
  • Searchers are not experts
  • Summary

 2nd -  Linking Ring: Know the Search Engines & Directories

  • Quick overview: how search engines crawl, index, and rank pages
  • Directory landscape
  • Search engine landscape
  • No search engine is an island
  • An SEO perspective of the major search engines and directories
  • Searching locally
  • Searching from mobile devices

  SEO Tools: Browser Bars

  • Browser search tool bars
  • Google’s search tool bar and page rank

SEO Tools: Keyword Research/Project Management

  • Google’s suggest, term tool, and AdWord’s keyword tools
  • Keyword Tracker and Keyword Discovery
  • Yahoo’s keyword selector and view bids tools
  • Reference and organization tools
  • SEO project management tools

  SEO Tools: Links, KDA, and Rank Checkers

  • Market Leap’s tools
  • Enquiro’s search engine intelligence tools
  • SEO toolset part 1
  • SEO toolset part 2
  • We build pages’ neat-o back link checker tool

  SEO Tools: Code Checkers, & Web Site Analytics

  • WC3 HTML code validation tool
  • Web site analytics tools

  Keywords

  • Keyword research
  • Types of keywords
  • Stop words
  • Keywords’ best friends are landing pages
  • Keywords and the long tail principle
  • Keyword competitive intelligence
  • Copyrighted material and cyber-plagiarism

  Creating Search Friendly Web Sites

  • Putting it all together!
  • Analyzing keywords
  • keywords search goal
  • keywords search goal

Before We Begin: Site Setup the Wrong Way

  • How not to set up a search friendly site
  • Spiders can’t click, they’re blind too!
  • Text! Text! Did I mention text?

  Site Friendly SEO

  • Introducing Dreamweaver
  • Santa Monica carousel fan site keyword research
  • Picking search friendly domain names
  • Dreamweaver setup
  • Search-friendly page titles
  • Search-friendly navigation
  • Search-friendly resources and site map page
  • Search-friendly landing pages
  • HTML code validation
  • Summary

  Optimized Web Pages: Submitting and Monitoring Page Rank

  • Track and log submissions ahead of time
  • Using site operator to check for indexing
  • Submitting to search engines
  • Submitting to directories
  • Monitoring page the hard and easy way

  Link Building: Quality Counts

  • It’s not who you know, it’s who recommends you!
  • Hubs and authorities
  • Keyword rich anchor text is key
  • How to request inbound links
  • Add URL trick

Summary

Course Schedule